# 2021-05-12 Leadership Cadence

## Date <a href="#id-2021-05-12leadershipcadence-date" id="id-2021-05-12leadershipcadence-date"></a>

12 May 2021

## 12 May 2021 Participants <a href="#id-2021-05-12leadershipcadence-participants" id="id-2021-05-12leadershipcadence-participants"></a>

@Stephanie Kord Miller

[Josh Lintag](https://pdap.atlassian.net/wiki/people/5f20c61fc9c094001c5d32ca?ref=confluence)

[Josh Chamberlain](https://pdap.atlassian.net/wiki/people/6068f9e790e3950069fbaaf4?ref=confluence)

[Alec Akin](https://pdap.atlassian.net/wiki/people/60319bf02a42cc0069af9ac8?ref=confluence)

@eddie brown

[Will Beaumont](https://pdap.atlassian.net/wiki/people/5e9c6021ca2a1d0c2e249bab?ref=confluence)

[Richard Ji](https://pdap.atlassian.net/wiki/people/5f8f95be0e068b00766b6903?ref=confluence)

## Discussion topics <a href="#id-2021-05-12leadershipcadence-discussiontopics" id="id-2021-05-12leadershipcadence-discussiontopics"></a>

| **Item**                     | **Person**                                                                                         | **Notes**                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |
| ---------------------------- | -------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Stephanie Kord Miller        | @skm                                                                                               | <ul><li>Small/med product “try before you buy”</li><li><p>Strategic planning</p><ul><li><p>Needs</p><ul><li>Org structure</li></ul></li><li><p>Roadmap - get the shared vision to paper for next 12 mo</p><ul><li><p>Tasks</p><ul><li>Go to market</li><li>Where do we want to target</li><li>Drive volunteer-ship</li><li>Who do we hire?</li><li>Where to go?</li></ul></li><li>Organization</li><li><p>Revenue Strategy</p><ul><li>Fundraising is a piece</li></ul></li><li><p>Budget</p><ul><li>Eddie - this is what kills us/drives back</li></ul></li></ul></li></ul></li><li><p>First steps/project ideas</p><ul><li><p>How do we get money?</p><ul><li>Use Kristin’s agency</li><li>What do you do when you aren’t a 501c3?</li></ul></li><li><p>How much is needed?</p><ul><li><p>Initial thought</p><ul><li>20k/mo for 2x ppl</li><li>10k/mo for data bounties</li></ul></li></ul></li></ul></li></ul>                                                                                                                                                                                                                                                                                      |
| Challenges w/ waiting on IRS | [Alec Akin](https://pdap.atlassian.net/wiki/people/60319bf02a42cc0069af9ac8?ref=confluence)        | <ul><li>There is a space to cross when waiting for non-profit status to get…what can we do in the interim</li><li>Holding up progress get tech licenses (need official status)</li><li><p>@skm: have we checked partnering with other 501(c)3 to provide resources?</p><ul><li><p>We were concerned about signing up for something we didn’t understand</p><ul><li>@skm Who would be the right partners?</li></ul></li></ul></li></ul>                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |
| Cliff notes on past work     | [Josh Chamberlain](https://pdap.atlassian.net/wiki/people/6068f9e790e3950069fbaaf4?ref=confluence) | <ul><li><p>Formalizing how we interface with the community</p><ul><li>2-sided market: data miners (scrapers), data users (researchers)</li><li><p>Decentralized nature of work is part of the work</p><ul><li>People show up for a few weeks and then drop off--how do we harness?</li></ul></li><li>Petrean or lots of small dollar donations</li></ul></li><li><p>@skm</p><ul><li><p>Identify the audiences you are serving</p><ul><li><p>Engineers/technologists = volunteer workforce</p><ul><li>How do we grow, engage, entertain</li><li>Grow our volunteer to speed product roadmap velocity</li></ul></li><li><p>Journalists/research/foundation = Consumers</p><ul><li>What does partnership look like?</li><li>How do we monetize (we need to make money--people are doing it)?</li><li>Corporate sponsorship? PR benefits, data access</li><li>How much do you get for free?</li><li>Allow people to pay for a build/state of data?</li><li>University relationships w/CS departments</li></ul></li></ul></li><li>Build amplification, awareness, audience</li><li>Fundraising is the fastest revenue - understanding this is important for our audience and our brand</li></ul></li></ul> |
| Challenges                   | [Richard Ji](https://pdap.atlassian.net/wiki/people/5f8f95be0e068b00766b6903?ref=confluence)       | <ul><li><p>Concern is over making a strong foundation to build on</p><ul><li>We need to be ready for people to show up</li></ul></li><li><p>MVP</p><ul><li>Want to move fast to get toward foundation</li></ul></li></ul>                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |
| Next steps                   | @skm                                                                                               | <ul><li><p>Spend 2 days</p><ul><li>Want’s to consider fundraising questions vs larger revenue model</li><li>Does the investment look/feel right?</li></ul></li></ul>                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |
| Ben Email Address            | [Richard Ji](https://pdap.atlassian.net/wiki/people/5f8f95be0e068b00766b6903?ref=confluence)       | <ul><li>Official email for legitimacy when applying for grants</li><li>Granted by <a href="https://pdap.atlassian.net/wiki/people/5f20c61fc9c094001c5d32ca?ref=confluence">Josh Lintag</a></li></ul>                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |

## Action items <a href="#id-2021-05-12leadershipcadence-actionitems" id="id-2021-05-12leadershipcadence-actionitems"></a>

* @skm submit proposal 17 May 2021 to consider fundraising questions vs larger revenue model; discuss 19 May 2021