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Brand assets

General

Our goal is to be welcoming, trusted, and focused. Everyone who abides by our community guidelines is encouraged to participate, and we should be friendly—but we're mostly here to get work done and advance our mission.

Case statement

This is a standalone expression of PDAP's mission and basic goals, which can be shared via email.
PDAP Case Statement.pdf
67KB
PDF

Type

The free Google Font Libre Franklin is our official font. It should be used for basically everything. Reference the https://pdap.io/style-guide.html for guidance on sizes at different browser size breakpoints.
--off-white: #fffbfa;
--light-gray: #bfc0c0;
--medium-gray: #515052;
--gold: #d5a23c;
--byzantium: #512a4f;

Logos & Marks

We don't have the font used for the original logo but we have vector copies of it, so it can be infinitely scaled and converted to any color.
Don't add drop shadows or outlines.

SVG

Infinitely scalable. Use these whenever possible, especially if you need to change the color or insert it into a print design.
logo.svg
acronym.svg
lockup.svg

PNG

Conveniently exported to pixels. Use these for things like social media profile pictures.
logo.png (extra space added for circle crops)
acronym.png
lockup.png

Inverted logos & marks

These are invisible on a white background, so they have been attached as files.
acronym-white.png
acronym-white.png
12KB
Image
logo-white.png
logo-white.png
8KB
Image
lockup-white.png
lockup-white.png
15KB
Image
acronym-white.svg
acronym-white.svg
1KB
Image
logo-white.svg
logo-white.svg
736B
Image
lockup-white.svg
lockup-white.svg
7KB
Image